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Umami Burger gets New York Times profile

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It was pretty exciting seeing Adam Fleischman greeting special guests at his new Umami Burger location in Studio City last year, and he seemed like a kid with a new toy.

More Photos

And so, he's obviously super-excited about Frank Bruni's column in the Op-Ed section of The New York Times today, because a lot of locals were excited for Adam, too.

He wanted to write screenplays, he loves writing, and he loved journalism. He has a wife and young child, and what hit it big for him is his special burgers.

Here's an excerpt of the story:

In February 2009, with about $40,000, he opened a 30-seat restaurant on La Brea Avenue named Umami Burger. Its signature was a six-ounce patty of coarsely ground, loosely packed, steak-quality beef that had been seasoned just so and was served on a soft, Portuguese-style roll. It cost $8.

Read the entire story by clicking here.

Adam created his burgers like a work of art. They truly are delicious.

He became an expert in wine after traveling through Europe and learned the meaning of "the fifth taste" (see the video above). Now, his Umami Burgers are famous, and he's franchising. (Read more about the new locations and the expansion plans on his site

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