With rapid technological advancements and growing consumers’ awareness, marketing techniques quickly become obsolete and ineffective the next instance. Marketing strategies used by ecommerce businesses previous year might not bring about the same fruitful results in the next. Therefore, online businesses must consider the following online marketing checklist while entering another year of their endeavors:
Considering the benefits of responsive web store designs online merchants should not give a miss to the majority of people who access websites on mobile devices. When you observe people around you there would be much number of them, using their smart phones to browse the internet and visit several websites. Dell has increased its revenue from mobiles to 121% in 2013 by giving its mobile site a new facet. This is an incessant ecommerce trend and an online store that has not optimized its website and design to mobile phones can certainly not hope for success. So if you have not adapted your online presence to mobile devices then 2014 is the year to make it happen; it allows you to immediately involve your customers on the website and stand out and present a fashionable brand identity. You can stand among competitors and won’t miss out on those potential customers that are in a habit of making online purchases through their mobile phones.
It is another important item on ecommerce checklist. With growing awareness among consumers and a wide range of stores available to shop from, it has become necessary for ecommerce to include rich, useful and entertaining content on their websites to grab consumers’ interests and encourage them to keep coming back. This entertaining and interesting content could be detailed product information, better quality product images, blogs/community, product related videos, presence on social networks etc. Only proactive stores, providing customers with relevant and meaningful information can increase conversion rates and repeat purchase.
Enhanced site performance
Another important item in the ecommerce checklist is to enhance the performance of your online stores. Websites with poor navigation systems and slow loading bring about customer irritation and lead to cart abandonment. Moreover, check out processes should be made easy to use understand and use. Moving on to One Page Checkout in the year 2014 would be a very rewarding decision for online retailers.
Email marketing is always important
Online retailers should consider planning the personalized marketing emails well ahead of time to target more potential customers. Emails should be sent to various market segments depending upon their needs and preferences. Once customers’ response and meaningful data is achieved marketing campaigns can be further tailored around consumers’ individual interests and likeness. Planning marketing emails should be included in online marketing 2014 checklist as it will allow merchants to focus on other strategies in peak seasons than working on generating emails.
Selling across multiple channels
Just like brick and mortar stores, which expand to new locations and increase their revenues and profits, internet vendors can also bolster up their profits with the help of multiple channels to sell products. A number of integration tools are available over the internet which can be used to manage and automate product submissions and order processing.
Allow social login
Merchants like to gather as much customer information as possible as it helps in launching personalized marketing campaigns that generate additional sales. This could be achieved via customer registration on the web stores. However, customers don’t really like to create user accounts on every other shopping site and keeping track of the all those varied passwords. So another important thing to include in your ecommerce marketing 2014 checklist is to allow social login to streamline user account creation. Through this, customers can create an account using an existing Facebook, Twitter, Google+, or other social network account.
Pre plan your promotional campaigns
Just like email marketing, another important thing to remember in while preparing an online marketing 2014 checklist is to preplan and schedule various promotional campaigns in advance. For example companies should be ready before hand to carry out all sorts of contests, banner advertising, sales promotions etc in order to increase sales. For this purpose, companies can utilize the power of ecommerce plugins to automate their marketing efforts and focus on developing new product ideas.