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UFC selects Future US to oversee UFC 360 media brand

UFC women's champion Ronda Rousey promotes UFC 360
UFC women's champion Ronda Rousey promotes UFC 360
UFC 360 via facebook

The Ultimate Fighting Championship organization announced on Wednesday February 19 that it has selected Future US, a leading digital media group, to oversee its UFC 360, the official magazine of the UFC. Through the partnership, Future US will publish the UFC 360 Magazine in the US, UK and Australia; as well as the worldwide digital property. The first Future US managed issue will launch in April (#28), which will hit stands on April 1, 2014.

“Teaming up with Future US is a great step in making UFC 360 a multi-platform magazine that will engage the most passionate UFC fans worldwide,” said Craig Borsari, EVP of Operations & Production for UFC in an e-mail statement to “UFC 360 has a stellar editorial team and by combining fight coverage with a new look and enhanced digital capabilities, Future US is bringing out the best in what we have to offer to a wider audience.”

The updated UFC 360 Magazine will have improved distribution and a special optimized design for newsstands. The new digital property will be migrated to FutureFolio, Future US’s fully interactive content platform specifically designed for tablets and smartphones. UFC 360’s talented and seasoned editorial team will remain the same under the leadership of Editor-in-Chief Seth Kelly.

An annual subscription for UFC 360 is $19.99, which includes six regular issues and a special edition. A free subscription is available with select paid memberships to the UFC Fight Club.