"Maybe I'm just getting more comfortable in my own skin, realizing that I'm trying to do things right and that some people are going to love it and some people are going to hate it," Jones told USA TODAY Sports and MMAjunkie.com.
"To be honest with you — and I know this might be controversial and it may get me a lot of backlash — my haters come across as the dumbest people ever. None of them have a real reason not to like me. 'Oh, you're too tall.' 'I don't like you.' Or, 'You're this or that.' None of them come up with anything good or concrete, so I just find them funny."
Jones is seen by some as being a bit phony, and he is the first to admit that he is to a certain extent.
"I am fake," Jones says. "I think everyone is fake, to an extent. I have many different sides to me. I can be rude. I can be funny. I can be goofy. I can be cocky at times. I swear I have split personalities. So no one is going to understand me. I'm not meant to be understood.
"You can show up to an arena in a terrible mood, and then when you get the camera and the lights and the fans there, you've got to wake up. You've got to smile. Even if you're not in the mood to be happy or whatnot, you've just got to put it on. So that's what I mean when I say I am fake. You've got to put it on when it's time to put it on. There are just so many different sides to people."
Jones, who fights Alexander Gustaffson at UFC 165, says he's happy as long as he loves his friends and family.
"I'm just me," Jones says. "I wake up as many different people. But at the end of the day, I know that I love Christ. I love my family. I know I love mixed martial arts. I know I love my friends, and they're going to see different sides of me on different days.
"Maybe I appear to be fake, but it's not really my job to try to be one person. I need to be who I am, and that's many different characters. The biggest goal of mine is just to go back to Ithaca (N.Y.) after this fight and be happy and just think to myself, 'Wow. I did it again. Another job well done.'"