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Ubisoft weighs in on their YouTube 'lets-play' monetization policy

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This week has been quite the hell storm for YouTube gaming personalities. In an attempt to clean up their claims system regarding copy written protected material, YouTube implemented a new claims system that subsequently removed the ability to monetize thousands of videos across countless YouTube channels.

This new claims system has left more than just the content providers confused as even the publishers seems to have been left out of the loop. In a bid to clear the air, some publishers have taken it on themselves to explain the policies that drive their own business.

This morning Ubisoft gave a very clear, concise description of their own policy:

Ubisoft Video Policy

We consider ourselves fortunate to have fans actively engaging with our game content.
Using the guidelines below, please feel free to make videos (walkthroughs, Let’s Play, reviews, etc.) with Ubisoft game content and publish to your website, YouTube or similar digital services.


  • Do not take assets from our games (e.g. voice, music, items) and distribute them separately.
  • Unless approved by us, the use of our content in videos must be non-commercial.
  • Do not charge users to view or access your videos.
  • Do not sell or license your videos to others for a payment of any kind.
  • Behave like a decent human being. Absolutely no racist, sexist, homophobic, or offensive content.
  • Please keep your videos focused on our games, and away from overtly controversial topics.

Failure to abide by these content guidelines may result in Ubisoft taking action to have your video removed. Ubisoft will, at its sole discretion, determine if your video does not comply with these content guidelines. We do not want to police video upload communities. We prefer to focus our efforts on creating games.

You are free to monetize your videos via the YouTube partner program and similar programs on other video sharing sites.

We are not staffed to respond to requests for individual video copyright clearance. Should anyone require proof of this policy, point them here ( instead.

Please note: This policy applies only to Ubisoft content. If you include someone else's content in your video, such as music, you will need permission from the owner of said content.

If you have questions that fall outside of the guidelines listed above, please contact us at:

So there you have it, straight from (one of) the horses mouths. As time goes on it can only be assumed that more publishers and developers will weight in on the topic.

Be sure to let me know your thoughts by commenting below, subscribing to me here, on YouTube at YouTube/Pitmonkey or by following me on Twitter @NicholasGigante.



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