Ubisoft's digital gaming service Uplay has garnered both support and criticism from the gaming community. While the service helps develop a sense of community among Ubisoft's followers, the system is exclusive to Ubisoft titles. Because of this, the PC gaming community has been putting pressure on Ubisoft to make Uplay a PC-friendly service.
Surprisingly, Ubisoft has actually listened to its consumers and is in the process of adding third-party developers and games to their service.
According to MCUVK, Uplay director Stephanie Perotti described the developer's decision as an attempt to improve their company's relationship with PC gamers. "We took a lot of that feedback on board," explains Ms. Perotti. "With every game on PC we are improving. Far Cry 3 and Assassin's Creed 3 on PC were very high quality."
Earlier this week, Ubisoft signed agreements with more than 15 videogame developers, allowing companies like Electronic Arts, Bohemia Interactive, Telltale Games, Warner Brothers, and Interactive Entertainment to have their titles featured in the Uplay store. Since then, about 30 third-party titles were added by Ubisoft to the Uplay virtual store, and the company is planning on adding more over the coming weeks, as reported by MCUVK.
As well, the company has been throwing around the idea of selling digital cards at retail that would make Uplay a potential competitor of gaming services like Steam, Xbox Live, and Playstation Network.