With the next-gen console cycle underway with the launches of both the Xbox One and the PlayStation 4 last month, a Ubisoft executive believes the present is the best time for publishers and developers to experimenting with games, according to a report today from Edge Online.
In a e-mail response to the website, Ubisoft EMEA executive director Alain Corre said it’s important to “master the consoles’ new technologies,” as with better understanding of the Xbox One and PS4 will come better games.
But in this time of transformation, Corre also said he believes that studios have an opportunity try out new concepts with gamers.
“We’ve seen that the start of a new console cycle is when players typically are more open to discovering and trying new things,” Corre said. “This is a bonus for new brands, and means there’s a better chance for new concepts to succeed.”
Ubisoft currently has three new brands launching only for next-gen –– Watch Dogs, The Crew and Tom Clancy’s The Division –– which Corre said he hopes will please gamers and fans as the demand for new gaming experiences commands strong gameplay.
“For the fans it’s about pent up demand,” Corre said. “They’ve been waiting years for these new consoles, and ultimately it’s the quality and creativity of the games that determine whether they were worth the wait.”
Later in the Q&A, Corre said the Microsoft and Sony machines have revived the video game industry. You can read more of that Examiner report by clicking here.