U.S. Airways’ graphic tweet was retweeted more than 500 times before the company removed the tweet from their Twitter feed and subsequently apologized for the lewd tweet on Monday, April 14, 2014.
The New York Daily News reports that U.S. Airways was reportedly replying to a tweet from a passenger, @ellerafter, who was upset about a flight delay. The airline instructed Elle to submit her travel issue in detail and provided a link for her to do so.
Instead of a link to U.S. Airways complaint form, the company tweeted a link to a photo of a nude woman spread out on a bead with a toy airplane between her legs.
“We welcome feedback, Elle. If your travel is complete, you can detail it here for review and follow-up. pictwitter.com/vbeYgCuG25”
Almost an hour went by before the company removed the tweet. During that time, the tweet and associated image was retweeted more than 500 times and there were plenty of racy comments from Twitter users who took a peek at the racy photo.
Once the tweet was deleted, the folks at U.S. Airways apologized to those who didn’t think the photo was appropriate with a standard business apology and a promise to look into how the photo ended up in their tweet.
"We apologize for an inappropriate image recently shared as a link in one of our responses. We've removed the tweet and are investigating.”
U.S. Airways spokesman Matt Miller told USA Today that an investigation revealed that another Twitter user had initially posted the photo to the company’s Twitter feed. Instead of capturing the photo to flag it as inappropriate, it was instead included in a response to the customer, @ellerafter.
Although it took an hour for the company to take down the tweet, Miller states that they did so as soon as they were aware of what happened, noting that the company deeply regrets the mistake and is “currently reviewing our processes to prevent such errors in the future.”