There are two very common mistakes that business owners will make when it comes to purchasing local advertising. When these two mistakes are avoided, a more targeted and effective advertising campaign can be expected.
1. Advertising companies will often frame demographic figures, statistics and usage to their advantage. Digging into the provided sales aids can help shed light on if there is a discrepancy with what is being communicated, and if there is, asking pointed questions can typically be revealing. This tactic is more common in struggling mediums, such as the yellow pages companies like Hibu or some other print products and is used to make the medium seem more fruitful than it probably is.
2. Most traditional advertising companies who have adapted to offer online marketing services may be a cheaper option, but are not the best option. The general model was for these failing traditional advertising companies to supplement their loss of revenue with joining the online advertising industry they had battled in vane. Typically, the websites, PPC campaigns etc that are sold are automated, cheap and severely behind current internet advertising trends. One stop advertising shops are almost never a great deal. Hire quality companies instead, and the effectiveness of your online marketing will increase dramatically.