The Two-Buck Chuck price will be raised by Trader Joe's. The popular cheap wine will no longer be $1.99. After selling about 5 million bottles of the wine in 2011, the price has gone up by .50 cents. Technically its name still works, but others are trying to think of new names. On Jan. 23, The Washington Post reported that some suggestions include "Inflation Chuck" and "Upchuck."
According to Bronco Wine Co. (the company that makes the wine), bad crops over the past couple of years are responsible for the price increase -- and customers have mixed feelings about the new price.
The Two-Buck Chuck price was not raised by much and many people aren't concerned with the 50 cent raise -- for wine, that price is still pretty decent. Others are wondering if this price increase is only the first of many more to come. Will consumers soon be paying 5 bucks for Charles Shaw Shiraz or Cabernet Sauvignon?
Customers who shop at Trader Joe's appreciate the bargains that they get at the store. Some of the food is expensive, but a $2.00 bottle of wine really can't be beat. Are you disappointed by the price increase? Will you still buy this wine?
The Two-Buck Chuck price has already been raised in many Trader Joe's locations.
© Effie Orfanides 2013
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