We have become so accustomed to the @ symbol when referring to Twitter. In fact, it is often assumed that when a username follows an @ symbol that one is referring to a Twitter handle. It is almost as if that symbol has become the offspring of Twitter itself.
So, why is it that Twitter is thinking of removing that symbol, along with hashtags?
This is not the first time Twitter has made changes. A few years ago, they removed the favorites, as discussed in "Why Twitter Removed Favorites And Lists From The Twitter.com Sidebar (And Why Almost Nobody Cares)," the mediabistro article.
According to "Twitter could ditch @ replies and hashtags" in the Guardian, Twitter appears to be attempting to make it easier for the new users, moving what they call the "scaffolding" to the back and the content to the front.
Cynthia Boris, of Marketing Pilgrim, has an answer for that logic. She says, "If you want to bake, you have to learn how to read a recipe." So, what about better educational tools, Twitter, instead of impacting current, committed users?
— steveplunkett (@steveplunkett) March 20, 2014
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Deborah Anderson loves Los Angeles and keeping up with the news. She is the co-host of Marketing Momentum w/Charles and Deborah. You can keep up with her social media addiction @SocialWebCafe and keep up with the Los Angeles love @LuvLosAngeles. Connect with her on Google+.