With more than 40 million users, the Vine six-second video app from Twitter is taking off. Just as with Twitter itself, Vine wasn't initially thought of as an opportunity for businesses to spread the word or create ads for products and services.
Vine Adds Languages
That's exactly what Vine is being used for by millions of relatively new users. The 6.5 second video app has recently added nearly 20 new languages, including Spanish, Filipino, French, Italian, Japanese and Chinese, among others.
More people around the world can download the app to their smartphones and tablets, use it, and hashtag the content -- in the languages that their potential customers are reading, writing, and buying on the web.
The app is available on all new Windows platform phones. Thus, it's not restricted to iPhone users.
Will consumers embrace Vine like they so quickly did with Instagram and Pinterest?
Time will tell. However, piggybacking off Twitter's massive user base is a huge advantage.
As a publicly-traded company, Twitter (NYSE: TWTR) has access to loads of cash to help finance their video venture. If Vine were a start-up, it would have been forced to secure funds through angel investors, VCs, banks such as California Bank Trust, or other sources.
The Race to Go Viral
There are definite formulas for creating Vine videos to make it more appealing to followers and fellow users. Humorous content still wins. Just like on YouTube and other video-sharing sites.
Now that Vine videos can be saved as drafts, edited, and frames can be reorganized, it's likely that users in any language will be able to make a lot more information and funny content in six and a half seconds.
When Vine users have more than one great video idea on deck, they're save the set of drafts.
That means businesses using Vine to make ads can get creative and take the time to produce quality content. The free app from Twitter makes it easier to create tons of content that can potentially go viral on the web.