Twitter went public last month and many were watching the company to see how this social media network would fare on the market. And it sounds like things went well. But after going public, their stock value reached new heights and many are assuming it is because of their newest advertising campaign that will be integrated into the platform. According to a new Mashable report published on Dec. 10, Twitter is now going strong for the second month in a row after the company went public.
According to the report, “the social network's stock topped $51 a share in early trading Tuesday, a gain of more than 4% and a new high for the company. Twitter's stock had previously shot up by more than 9% in trading on Monday, its biggest single-day gain since going public on Nov. 7.” Twitter has been sending out emails to companies to try and get them to invest in their target ad campaigns.
The targeted ad campaigns uses users’ browsing history to get tailored information to the audiences, meaning they may be getting more effective and lucrative results from the advertising campaign.
Do you think the ads had something to do with the growing value of the stock?