I love Twitter for those of you that don't know me. I've been tweeting for years now. I've always been amazed at how interactions take place on Twitter. I've started paying attention to some of the experts in Twitter interaction. That's when I met Branden Hampton.
I originally contacted Branden to help me with interactions with my brand @organize. Branden runs several different Twitter accounts, including the most interacted handle on Twitter @notebook. I had a chance to sit down with him and ask him the hard questions that we all want to hear.
How do you get so many interactions on Twitter?
I'm a content whore and this is why I'm successful It's a numbers game, the more you tweet, the more times people see your name/page, the more retweets you'll get, thus resulting in exposure to new people and thus more followers. In the end, the more followers you have, the more money you make... then rinse repeat this vicious circle. Just make sure you find a happy medium (1 per hour is awesome, 1 per 15 minutes is not)
How do you measure success on Twitter?
If you post 1 tweet and it goes to your 100,000 followers and you have a 3% retweet rate, which means 300 RT, the average twitter user has a few hundred followers, so this means those 300 RT result in 90,000 extra people seeing your tweet, which is your extended reach. If you have 100k reach, plus 90k extended reach for everything you post, you can have 1,900,000 impressions by posting 10 tweets a day. Some of these may be repeat exposure, but maybe they like when you said one thing and then not the other, so you'll gain a follow on the one they liked.
Do you respond to people?
The more people you can humanly respond to the better. You don't have to respond to people who say "haha" or "lol" or "thanks" -- but if they have a questions about your company, brand, product, page, etc you should respond when possible.
As a Twitter expert, what is the one thing you do over and over and recommend everyone else do?
Always engage with your followers, always. You never know who is contacting you, you never know what opportunity, connection, revenue, or good conversation you're missing out on.
How is the best way to get interactions?
Promotion/Shoutouts - When you promote someone, they promote you. Basically the best way I've found to do this is 3 consecutive RT of 3 really good tweets from the past 48-72 hours. This will have people notice you on that person's timeline and if they like what they see, they've discovered something new and cool so they'll follow you
Trending topics are one of the best way to get interactions. This is my least favorite method to gain interactions because it involves being on Twitter and active, but I dont mind doing them once and a while because I know it brings a lot of interactions.
If the trending topic is #DontYouHate When and you have a love page then you tweet something like "#DontYouHateWhen you text your crush and they don't text you back?!" its really a simple concept. If you have less than 100k followers and you do trending topics, you're 100% spinning your wheels, you have to have enough followers for your tweet to get a few hundred retweets and gain some traction to get on the "top tweet leader board"
I would like to give a special thanks to Branden for taking the time out of his busy day for the interview.