The Super Bowl XLVII was one for the ages, one to remember for a long time. The sporting event vanquished by more than three times of last years social media postings while displaying the power of social networking, and the growing influence of Twitter.
The microblogging website is bringing a whole new ball game, a whole new approach to social TV. The infographic by Visual.ly-community platform for data visualization and infographics-categorized some of the most surprising metrics for Twitter’s performance in the match-up between the champion Baltimore Ravens and San Francisco 49ers.
Almost every single moment was covered, better yet Tweeted at a record-setting pace. Over 24.1 million Tweets were sent from over 240 countries, the @espn tweet that favored the 49ers was Retweeted 11,346 times, the Social MVP favored Ray Lewis with 180,771 Tweets, and many other examples.
What is clear each passing year social media has transformed, revolutionized how increasingly the interconnection and instant communications affect important events (breaking news, tragedies, product launches, controversies, sporting events, etc).
Top Twitter MomentsThe Super Bowl had plenty of things to talk about. Beyonce’s halftime show along with the reunion of Destiny’s Child certainly dazzled viewers and fans. The power outage was certainly a significant surprise for such an important Sporting event, and heavily talked about on Twitter.
Below are some of the numbers for Twitter’s spectacular top moments of the game:
- Power outage #blackoutbowl
231, 500 Tweets Per Minute (TPM)
- 108-yard kickoff Return By Jacoby Jones
185, 000 TPM
- 4th & Goal-No pass Interference Call
- Ray Lewis
- Beyonce Halftime Show
#1 Conclusion of the Show 268,000 TPM
#Destiny’s Child Reunion 257,500 TPM
#Singing “Single Ladies” 252,500 TPM
Takeaways of Super Bowl and TwitterAs they say this social Super Bowl is in the record books. Social media is now a footprint in the evolution of human history.
Twitter continues to follow closely social media giant Facebook, but seems the direction undertaken by the microblogging website works in favor of the company’s future.
The acquisition by Twitter of Bluefin Labs, social TV analytics firm, shows an important developing area of business between social media and TV.
The other notable launch is Twitter’s new Vine App, which allows six second video Tweets to be shared. The advertising models of old are gone, and the new world of promoting products on this platform is 24x7.
This is for sure the essential pillars of Twitter’s growing business, and undeniable influence in social media. The possibility to answer definitively where the most lucrative online advertising model lies is heavily in favor of Twitter.