Follow the Tweet
And here is a Twitter story that you won’t believe:
I was on Twitter researching possible companies that I could follow. Among the several that I added was a trade journal I receive in the mail and have seen it in my university lobby. Within about 10 minutes of adding this publication I received a direct email from the editor introducing herself, explaining that she lived in my city and asking if I would like to go to lunch!
From the phone number she gave me, I knew she lived close to where I live. We corresponded several times during the afternoon, decided to get together for lunch.
This chance encounter developed into the largest exectuive coaching project I have had to date, several speaking engagements and a large order for several of my books.
End result, thousands of dollars from one Twitter message that did nto cost me anything. Priceless!