Twitter announced on their blog yesterday "a new way to share video." The popular micro-blogging social network has acquired Vine, a mobile video service that allows users to capture and share 6-second videos that continuously loop. As stated on Vine's blog, "posts on Vine are about abbreviation — the shortened form of something larger." The 6-second limit may be something users will have to adapt to, as they did with Twitter's 140-character limit for tweets, but there's no doubt that the 6-second limit will only foster creativity from users.
What This Means for Marketers
Marketing is all about publishing quality content; content a target audience is interested in seeing. Vine is a great tool that can become an important part of advertisers’ social strategy. Imagine the success advertisers can bring in by using Vine to promote teaser videos for upcoming promotions/releases through promoted tweets. Will it be possible for advertisers to promote their Vine videos under Twitter’s Promoted tweets in the near future? Definitely.
Vine is available for download at the App Store.