Twinkies sale approved? That's right; Twinkies could be hitting store shelves soon after an approved sale of the company was confirmed by a bankruptcy judge. According to a report from Tuesday (March 19), Hostess Brands Inc. is selling Twinkies, Ding Dongs, Ho Hos and other brands to Apollo Global Management and Metropoulos & Co. for $410 million. The huge sale could mean production won't be too far behind.
The plan now is to have all of these snacks back on store shelves as early as June. In a statement from Evan Metropoulos, "There's no mistake, we've got to move smartly, we've got to move quickly." Metropoulos is one of the principles involved in this business deal and apparently he sees the importance of getting these brand names back on store shelves as quickly as they can possibly produce them.
With the Twinkies sale approved now, a search for potential pitchmen has already begun. Apparently at the top of the "wish list" already are comedians Will Ferrell and Zach Galifianakis. It's not clear if either would be interested in doing this, but Ferrell has worked on selling one of the products owned by the company before (Pabst beer). Fans of the products should be pleased that the bankruptcy sale has been completed, because now the snacks are very close to hitting the market again.
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