Hostess Bakery, makers of classic snack cakes like Twinkies, Ding Dongs and HoHos, dissolved the company in bankruptcy at the end of last year. Now, however, according to CNN’s Eatocracy on March 12, a successful $410 million bid for the business could have Twinkies back on the shelves by this summer.
Apollo Global Management (APO) and Metropoulos & Co. proffered a joint venture with a bid of $410 million dollars. Dean Metropoulos, founder of Metropoulos & Co. confirmed that they are the winning bidder.
"Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment," said Metropoulos. "We look forward to having America's favorite snacks back on the shelf by this summer. We are also ecstatic to bring jobs back to many cities across the country."
Will the Twinkies produced by this new company be like the originals or like the ones Hostess produced at the end? The original Twinkies were actually somewhat healthy, using fresh ingredients like butter, eggs and milk. The filling was banana cream back then, but a banana shortage in World War II changed the filling to vanilla.
Sadly, over the years, they morphed into Twinkies made of chemicals and stabilizers. And despite the fact that most people think Twinkies are shelf stable forever, they only retain their peak freshness for about a month.
But whichever Twinkies make their return debut this summer, you can bet that Twinkie aficionados everywhere will be lining up for their favorite treat.
Be sure to check out Carla's other columns:
If you liked this article click the Subscribe button to receive email updates when a new article is published. Follow Carla on Facebook and Twitter or connect on Pinterest. Find more by Carla on GhostWriteHer.
©Carla Ives. All Rights Reserved. No part of this article may be reproduced without prior permissions from the author. Partial reposting is permitted with a link back to the original article.