Twinkies is on the market. After declaring bankruptcy this week, Hostess Brands, the corporate name for Twinkies is being touted to be bought by the Mexican bread-baking firm, Grupo Bimbo. With an Atlanta division launched in 2010, the name "Bimbo" is pronounced "BEEMbo" and is derived from the Italian word bambino, meaning little boy.
Fox Business reports today, “The world's largest bread-baking firm could be on the short list for acquiring some of the Texas-based Hostess’ foodstuffs, according to Forbes. Grupo Bimbo already owns parts of Sara Lee, Entenmann’s and Thomas English Muffins. Others firms that could be in the running include ConAgra and Flowers Food, the American company behind Nature Valley granola, as well as McKee Foods, baker of Little Debbie snack cakes, the Christian Science Monitor reports. Pepperidge Farm, a division of Campbell Soup Co., is also considered a prospective buyer, analysts told Fox Business.
Additionally Fox writes, according to Forbes, Bimbo put in a low-ball bid of $580 million a few years ago. But Hostess may turn out to be a steal with a reported worth of $135 million today”.
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