The same organization behind Rebecca Black’s “Friday,” and Nicole Westbrook’s “It’s Thanksgiving,” released its latest creation—the music video “Skip Rope” by Tweenchronic, on Jan. 14, 2013.
The video features two pre-teen girls singing about skipping rope as images of kids illicitly buying candy on a street corner from a little boy wearing fake mustaches are seen throughout.
In addition, at one point in the video, kids are seen entering a convenience store and leaving with iced tea brown-bagged—as if they were concealing a forty in the sack.
The Ark Music Factory is the enterprise behind the video and continues to feature children singing songs about nothing, as one of the founders of the enterprise, Patrice Wilson, appears in each of the viral spots.
As Fiedl Martinez of DailyDot.com, aptly wrote, Wilson appears in these videos because he can, noting, “Because why not. In Wilson’s world, there’s absolutely nothing wrong with a grown man hanging out with a bunch of kids, especially when said kids become viral sensations.”
Those who have seen the YouTube video have mixed reactions, but the majority of those commenting are disturbed by the images they are seeing.
View video: Music Video “Skip Rope” by Tweenchronic
Fail006 wrote, “I’m glad that children can learn to be whores and druggies so early on in life,” and another commenter with the screen name of Lindsay Loser asked, “...is that super offensive or is it just me?”
Kat Leigh, however, was one who commented she liked the song, calling it “adorable and not bad for young kids to listen to…” But, she also said, “…the music video itself is horrid, what with its drug and alcohol references…”