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Turning profiles purple for World Cancer Day

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Today, February 4, 2014, marks a significant day in the advocacy calendar. A day when highly engaged organizations and individuals are encouraged to join together making a concerted "advocacy push". What has us banning together in unity on a global level.

World Cancer Day.

Marked every February 4, World Cancer Day began in 2005 and is led by the International Union Against Cancer. The International Union is a group of more than 350 cancer-fighting organizations in over 100 countries.

1 in 2 men and 1 in 3 women will be diagnosed with cancer in their lifetime.

Today is a day to recognize the 28 million people worldwide that are affected by cancer. A day to band together to raise awareness of this disease and to work to end the suffering it bring to it's victims and there loved ones.

Cancer affects each and every one of us whether we are ourselves fall victim to it or not we will certainly in our lifetimes know someone or even love and depend on someone who is deeply affected by cancer. This is why on this day so many band together for a common goal. To end cancer!

How else to get the entire world to ban together but by using social media as a platform to make a statement, raise awareness, educate, raise funding, and create unity for the global epidemic known as cancer.

Chevrolet announced their commitment to help during a 2014 Super Bowl Commercial celebrating survivors and asking people who use social media such as Facebook and Twitter to "Purple their profile" to show their support.

Chevrolet will contribute $1 to the American Cancer Society for every purple profile, up to $1 million.1
Action is the strongest way to improve the lives of those with cancer today and help find cures to end the disease tomorrow.

It only takes a second to show your support and join this global advocacy movement.

Help us finish the fight and purple your profile now.

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