On Thursday, August 21st, an elite group of music industry guests attended a private FYF Festival weekend kick-off dinner hosted by Tumblr, 6x7 Music Productions Founders Craig Turman, Jr. and Julian Harris and official media partner Food is the New Rock. The 60-person dinner in a private upstairs room at the Ace Hotel Downtown LA featured signature fresh basil cocktails by Miley Cyrus favorite Mama’s Boy Infusions tequila, a three course meal and gift bags stocked with goodies from South Moon Under, Sseko Designs, JustFab, fashionABLE, Akola Project, Raven + Lily, International Princess Project, Eat Whatever, Bai5 juice and more.
Upon arrival, attending music artists such as Alice Glass of Crystal Castles, Rachel Goswell of Slowdive (reunited after breaking up in 1995!), DJ Myles Hendrik and Claire Evans and Jona Bechtolt of Yacht received VIP bracelet wristbands by Electric Pick jewelry, guitar pick included and sipped Owl’s Brew and beer cocktails while listening to Kindness’ new EP streaming over the sound system.
The dinner welcomed a who’s who power player list of musician’s Managers, PR, Producers and Media including Aviva Yael, Marketing Director at i am OTHER / Pharrell Williams Entertainment, Tiffany Matloob, Director of Talent at Spinmedia, Dashiell Driscoll of Funny or Die, music video Producer duo Bret Easton Ellis and Braxton Pope and many more.
Following the dinner celebration guests were ushered to the next door theater to see a private FYF Kick-off performance by Blood Orange and Kindness who were both in attendance at the dinner. In all the event was perfect prelude for the upcoming Festival weekend ahead.