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Tucker Rocky / Biker's Choice set to merge with MAG

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In an announcement this afternoon sure to rock the motorcycle industry, Tucker Rocky / Biker’s Choice will be merging with Motorsport Aftermarket Group (MAG); the deal is set to be finalized during the second quarter according to a press release issued by MAG today.

Fort Worth, Texas-based Tucker Rocky / Biker's Choice has LDI Ltd LLC as their sole shareholder; with this merge it will become the majority shareholder of the new corporate entity.

On the side of MAG, the current majority shareholder is Leonard Green & Partners LP. They, along with the other current shareholders in MAG, will posses a minority interest in the new company.

“The strategic merit for this combination stems from the highly complementary product and service offerings of each of these businesses in the powersports industry,” said MAG Chairman Arnie Ackerman.

The new corporate entity's leadership will breakdown in this way:

  • J.A. Lacy, president and CEO of LDI, will become CEO of the combined company and it will operate under the name Motorsport Aftermarket Group.
  • Brian Etter will continue in his role as president of MAG’s branded product, media and online retail operations.
  • Dan Courtney will continue as president of Tucker Rocky/Biker’s Choice.

Lacy added, “Long-term success for the company will be built by bringing enhanced selection, service and solutions to powersports dealers in order to drive retail sales growth.”

Before the merger can be completed, it will be subject to customary regulatory approvals and closing conditions.