A three-year partnership between Corby Spirit and Wine and the TTC announced Monday will allow for free, extended service on the public transit system between December 31 and January 1, 2014, for the next three years, officials said.
Extended service will run between 7 p.m. on New Year’s Eve until 7 a.m. on New Year’s Day with after-hours service on all three subway lines and the SRT line in Scarborough. More.
“We are delighted to partner with the TTC to offer Torontonians a safe way to go to and from their festivities on New Year's Eve. As a company, we have zero tolerance for impaired driving and hope this partnership will further promote this message,” said Corby President and CEO Patrick O’Driscoll in a statement.
“Don't pay the price. Enjoy this holiday season, and enjoy it responsibly by not drinking and driving and making sure no one around you does either,” he added.
In 2010, MADD Canada said 2,541 individuals were killed in alcohol-related motor vehicle crashes in Canada.
“Through their three-year agreement with TTC to sponsor our free New Year's Eve service, Corby Spirit and Wine is highlighting the important public service our TTC provides and the need to act responsibly by not drinking and driving,” TTC Chair Karen Stinz was quoted as saying Monday.
On January 1, 2014, the TTC will offer normal Sunday service.
Free service at the Yonge/Bloor and St. George stations was announced on November 25 in what the TTC expects to be a system-wide amenity in a few years.
BAI Canada announced in late 2012 an exclusive partnership with the TTC to deploy and operate a WiFi network at TTC subway stations allowing commuters to access the internet on a subway platform. Plans to extend coverage into tunnels have not been confirmed.