The Denver Auto Show opens to the public this evening. Media Day found most of the automakers talking trucks. Trucks are huge sellers in the Rocky Mountain region often outpacing car sales.
Chevrolet took the wraps off its new 2015 Silverado High Country HD. The heavy duty truck will be available in gas, diesel and CNG powertrains. Chevrolet describes the truck as a combination of rugged luxury and heavy duty capability. It will feature heated and cooled leather seats as well as a heated steering wheel. New side mirrors are expandable to make towing easier.
Between 70,000 and 100,000 people are expected to visit the show at the Denver Convention Center. More than 500 vehicles are on display from a wide range of automakers.
Ford gave journalists an in-depth look at its redesigned F-150. Already the best selling vehicle in America, the 2015 F-150 is expected to be a game-changer. The new pickup will be built with military grade aluminum. The lighter aluminum will help make the truck more fuel efficient and improve its towing capacity.
Ram, a division of Chrysler, was also talking trucks. Ram is one of the fastest growing brands in America, as well as in Colorado. Ram also announced online today that it will produce a 2014 Power Wagon version of the popular pickup. The Power Wagon nameplate dates back to 1945. The new Power Wagon will feature a Hemi V-8 with 410 horsepower as well as off-road capability.