Trollbeads is getting ready to surprise consumers with the unveiling of its brand new mystery bead set to debut on Friday, August 1st.
The debut of the latest edition will coincide with the first ever Trollbeads Day. Trollbeads Day will be celebrated globally with the long awaited limited edition 2014 Trollbeads Day sterling silver bead, which has been kept top secret from retailers and consumers.
Trollbeads fans from around the world will have the opportunity to gather at local retail locations to celebrate the stories told by the beads and their unique meaning to customers.
Additionally, consumers who attend these events will get a chance to see and purchase the bead valued at $68. Customers in New York City during Trollbeads Day will have two exciting opportunities to join in the festivities at local retail locations.
As apart of the festivities, shoppers at theTrollbeads NYC store have been sharing how they began their Trollbeads journey by sharing their personal favorite bracelet and the story of how they started their collection.
Submissions are made in-store with a photograph of the customer and the bracelet along with a brief description.
Trollbeads associates will select their favorite story and the winner will recieve the Trollbeads Day bead and an exclusive Trollbeads T-shirt as a prize.
Trollbeads collectors can also participate by sharing their stories on Facebook: facebook.com/TrollbeadsNYC for a chance to win the exclusive Trollbeads T-shirt.
Guests will enjoy refreshments, candy and Trollbeads cookies at the day long event which will take place from 10 am to 7pm. Guests at the iconic Macy's Herald Square flagship location will gain access to prizes and Trollbeads cookies at the Trollbeads counter located on the retailers' main floor.
The Trollbeads street team will hand out scratch-off cards outside of Macy's from 12pm to 4pm (while supplies last) Each scratch off card is reedeemable for a prize of either a complimentary unique glass bead valued at $43 or a complimentary sterling silver bracelet w/clasp valued at $72
The mystery bead will officialy uveil on Facebook when the clock strikes 12am and later in-store at 10am. www.trollbeads.com
What: Trollbeads Day 2014
When: Friday, August 1, 2014; 10am - 7pm
Where: Trollbeads NYC
1016 Avenue of the Americas
New York, NY 10018
Macy's Herald Square
151 West 34th Street
New York, NY 10001