No two record labels are alike, and in the case of Austin, Texas based record label Triple Pop, the indie label is truly in a class of its own. The innovative digital only record label, founded in 2007, has implored the usage of digital distribution via iTunes and various social marketing platforms like YouTube to discover and promote new musicians in order to get the label off of the ground.
The label, which was literally started in a spare bedroom with only $300 dollars, has successfully transformed itself into a reputable and sustaining indie label whose credits included a multiple Grammy nominated artist and having sold upwards of 500,000 digital downloads to date, Triple Pop is also an authorized iTunes content distributor.
Triple Pop features artists from pop, rock and alt-country genres, and boasts recordings from a bevy of talented musicians including multiple Grammy nominated artist, Kacey Musgraves. The 25-year-old Musgraves, who was discovered by the indie label in 2008, has gone on to become an acclaimed major label artist receiving nominations from multiple associations including the Academy of Country Music, Country Music Television and The Grammys Awards.
Musgraves, who is currently with Mercury/Universal Records, was selected as CMA’s best new artist of 2013 and has continued to be a driving force in the music industry. The rising country music star received multiple Grammy nominations for her fourth studio album Same Trailer Different Park and will be performing during the live CBS Televison telecast of the 56th Grammy Awards, which will be taking place this January 26th at the Staples Center in Los Angeles. Triple Pop’s exclusive two-song EP from Kacey Musgraves, Apologize / See You Again, is available on iTunes and Amazon MP3.
Kacey Musgraves is just one of the talented artists discovered early in their career by Triple Pop’s team of A&R scouts; releases also include recordings from Bryce Larsen, Erica Lane, Ernie Halter, Kris Farrow and Whitney Mower (aka Seed-at-Zero), whose second studio album is due in mid-2014. The label expects to sign three to four new artists this year.
“Contrary to popular opinion, the music business is still vibrant. Triple Pop is firmly committed to being an innovative digital label and discovering and developing younger artists early in their careers,” says label representative Joseph Mills.