Banana Republic took over The Grove on Tuesday, February 26th in L.A. to launch its third Mad Men inspired capsule collection –60s style. Collaborating with the show’s award winning costume designer Janie Bryant, BR took an official leap into the mod era of the 1960s. The collection features bold colors and prints as well as stand out silhouettes that the mod era is known for. Fronting the campaign and on hand to help guests get mod-ified was super model Coco Rocha, who mentioned that her favorite part of bringing the 60s into our modern world is the excitement of inspiring people to dress up again.
When asked about her favorite pieces from the collection, the self-described “lazy model” (when it comes to dressing up only of course) who has stomped the runway for every high end designer including the likes of Marc Jacobs, Stella McCartney, Louis Vuitton, Christian Lacroix and Emmanuel Ungaro mentioned that she loved the appeal of the mod shirt dress and the striped knit dress which allowed her to transition easily from a simple and chic daytime look to a sexy nighttime look.
Guests at the mod pod were also given the opportunity to create their own mod-meets-modern look using pieces from the collection, while receiving beauty makeovers reflective of the capsule’s aesthetic. The best part? Your favorite look was on the house.
The capsule collection will be available at select Banana Republic retail locations worldwide and online beginning February 27, 2013.