January 8, 2014
Below are some travel trends predicted for 2013, at least per Mark Rabe, the president and chief executive of Sojern, a data marketing company.
- More time is spent doing online research - almost two-thirds of people research online before they book (eMarketer).
- Longer booking windows - people booking earlier - for air travel.
- Shorter booking windows for hotel reservations, car rentals and destination activities - over 55 percent of poeple book activities while they are actually traveling (JiWire).
- Increase belief in the theory that “other people can do the work for me.”
- More mobile devices are being used to make transactions.
- The top 10 United States destinations have been consistent and are large cities such as New York, which is number one, as well as Chicago, Los Angeles and Las Vegas.
- People search for, but don't book, "aspirational" destinations, such as Honolulu and Miami.
- The consumer-sharing model is becoming less of a fringe sector by branching into business travel. Some of these companies are Airbnb, Homeaway, VRBO and Lyft (local transportation by consumers in San Francisco signaled by fluffy, pink mustaches attached to personal vehicles).