Transformers: Age of Extinction might not be getting rave reviews when it comes to the critics, but that hasn’t stopped audiences from attending the film on opening weekend in droves.
Transformers opened with the biggest weekend of the summer, despite reviews that were being kind when they claimed the movie just “wasn’t good.” Studio estimates on Sunday are reporting that the film brought in more than $100 million according to USA Today.
While those who are paid to review movies thought it would be better if Transformers actually never hit movie theaters, industry analysts thought Age of Extinction was going to be about this good as far as a money making machine.
David Mumpower, an analyst for Box Office Profits wondered on their site whether or not the arrest of Shia LaBeouf helped the film. If news of the former Transformers star hitting jail did actually help box office numbers it would be rather odd, considering that he’s not even in this iteration of the Transformers series.
What Mumpower does believe is a certainty, thanks to the numbers that have been reported so far is that Michael Bay is bullet proof when it comes to making money. That’s despite the fact that the director isn’t bulletproof when it comes to reviewers.
"He releases movies that critics despise but consumers passionately support by voting with their wallets." Mumpower said in the blog post.
Age of Extinction scored just a 17 percent from film critics in the United States and those across the pond weren’t much more positive. The huge box office numbers are why Transformers are on film number four despite the increasingly poor reviews. Bay and company seem to understand that Transformers is going to be a money maker for years to come, there are already a couple of sequels in the works.
The near end of Transformers: Age of Extinction even hints that Galvatron and Optimus Prime will square off again in the next iteration.