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Trailahassee web site promotes 600 miles of Florida trails

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Central and South Florida get the lion’s share of exposure from tourists, but visitors shouldn’t forget about the Sunshine State’s capital city of Tallahassee.

In that regard, what was once a casual nickname outdoor enthusiasts used in describing biking, hiking, running, paddling and equestrian trails in the Tallahassee area is now a one-of-a-kind web site – Trailahassee.com – launched by Visit Tallahassee to promote nearly 600 miles of trails.

The site, with featured trails, interactive maps, blogs, social media features, GPS functionality, and information on outfitters and associations, launched this past September part of the county’s annual Marketing Rollout to the local tourism industry.

Lee Daniel, executive director of the county’s tourism division, sees the new web site as a valuable tool for outdoor enthusiasts planning vacations.

“We are fortunate in having tremendous natural resources that lend themselves to the types of outdoor recreational activities sought by today’s travelers,” Daniel said. “Trailahassee’ was a logical step in identifying those assets for travelers and providing detailed information in a digital environment that essentially becomes a personal guide for users.”

With user-friendly design suitable for laptops, smartphones and tablets, users explore rotating featured trails including the Apalachee Regional Park, Cadillac Mountain Bike Trails and Leon Sinks Geological Area, through videos, blog entries and Instagram feed photographs. The initial launch included 11 featured trails with others planned for the future.

The “Find a Trail” tab includes an interactive map displaying trails either in map view, list view, or based on various activities (walking, hiking, biking, running, mountain biking, equestrian, motorcycle, canoe/kayak, ATV). Users can also make selections based on the type of surface and skill level. Maps are shown through three options -- street view, satellite view or relief view.

Daniel said that user generated content is an important part of the overall strategy for Trailahassee.com.

“We’ve made it easy for consumers to share their outdoor experiences with others by posting photos and videos on the site,” he said.

Live content from outdoor enthusiasts is featured using the hashtag #Trailahassee through Twitter, Facebook and Instagram feeds. The site also links directly to the county’s consumer tourism site (www.VisitTallahassee.com) for other information about the area’s upcoming events, hotels, restaurants and attractions.

Visit Tallahassee is the official tourism marketing organization for Tallahassee and Leon County Florida, operating as a department of Leon County Government, and promoting tourism to the area through direct sales, advertising, public relations, sports, film, product development and visitor services.

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