Skip to main content
  1. News
  2. Business & Finance
  3. Industry

Trader Joe's customer loyalty spills over to Amazon

See also

Trader Joe’s customers are the most satisfied customers in America, according to a study by Market Force in 2013. There are only about 350 Trader Joe’s locations across the United States, some states don't have any stores, and loyal customers are turning to Amazon to get the products they love. Trader Joe’s website does not offer online ordering – so customers must either go to a physical store or use a third party marketplace like Amazon to get their Trader Joe's fix.

Clever Amazon sellers started listing Trader Joe’s products a few years ago. Basically, resellers visit local Trader Joe’s stores, purchase items to sell, rework the products into bundles or multipacks, list the items on Amazon, and then ship to the customer when an item sells. Although they have a basic product line with many well-known favorites including Speculoos cookie butter, ginger snaps, and Mango! Mango! gummy snacks, there are different products regionally that aren’t available across the country. For example, Georgia has more items in their stores with pecans than other states might see. Trader Joe’s also experiences stock-outs where some favorites aren’t available in stores and are back-ordered from the warehouse, so customers turn to Amazon and pay a premium for those items if they don’t want to wait for the store to receive new stock.

Some sellers use FBA, or Fulfillment by Amazon, and ship items to an Amazon warehouse where Amazon then fulfills the order when placed by the customer. Items in Amazon warehouses are eligible for Prime shipping. As of December 2013, Amazon currently 16 million Prime customers.

So, what Trader Joe’s products are customers buying on Amazon?

1,725 items in Grocery and Gourmet Food

637 items in Books

536 items in Health and Personal Care

196 items in Beauty

43 items in Pet Supplies

Most popular items include:

Baking supplies

Candy

Cereal

Coffee and tea

Cookies and crackers

Dog treats

Dried fruit

Nut butter

Nuts and seeds

Rice and pasta

Seasonings

Soap

Trail mix

According to the Market Force study, Trader Joe’s has such high customer satisfaction because “The chain ranked first on atmosphere and fast checkouts, and second on cleanliness, courteous staff, and merchandise selection and accurate pricing.” Selection and price may be two factors that spill over to Amazon, unless it is a hard to find product and a third-party seller has set the price too high for the market to bear.

Keep in mind that just because a Trader Joe’s item is listed on Amazon for an inflated price does not mean it will necessarily sell for that price. Eager Amazon sellers sometimes see dollar signs without doing the pricing research. Many Trader Joe's items are Add-Ons and cannot be shipped on their own - the customer must purchase additional qualifying items to complete checkout. But Amazon is a convenient way for Trader Joe’s lovers to get the products they want, when they want them, delivered to their door.

See the Market Force Study here.

Advertisement

News

  • Baseball Hall of Fame
    The Baseball Hall of Fame in Cooperstown welcomes six new inductees
    Video
    Video
  • 2012 do-over
    If we were to re-do the 2012 election, a new poll suggests Romney would win
    Politics
  • Boko Haram
    Boko Haram kidnaps the wife of the vice prime minister of Cameroon
    World News
  • Ceasefire breaks
    Israel's Benjamin Netanyahu claims Hamas broke another brief ceasefire
    Gaza
  • Close call with CME
    Scientists tell how Earth survived a giant solar flare back in 2012
    Space
  • Comic-Con
    What's going on at Comic-Con? Get all the latest updates here
    Comic-Con