If you are a fan of Optimum's Amla line you will love these new products. Right at the start of New York Fashion Week our favorite "Girlfriend" Tracy Ellis Ross and Celebrity stylist Johnny Wright hosted the Optimum Legendary Style secret society at the Electric Room at the Dream Hotel Downtown.Legendary Style runs Tracy's family having the ultimate diva Diana Ross as your mom .Can you imagine?
But I digress Optimum 's latest Amla products are superb for hydration and smell fantastic.Just in time for spring hair care needs. Amla fruit has been used for centuries by Indian women for beauty purposes and you can even drink it .Guest were served mocktails and smoothies with Amla berries that were delicious.
Johnny Wright who serves as the Soft-Sheen Carson Artistic Director stressed the importance keeping your ends trimmed. "There are no shortcuts" he says. Amla is the next big thing in hair oils according to him as well. If the beautiful hair of Indian women is any sign then we must agree.
The latest products from the Amla infused line to grace the shelves include
- Optimum Amla Legend Treasured Temple Edge Tamer – Smooths frizz and fly-aways, provides all day humidity and resistance and frizz control. ($6.99) Tracee is a big fan of this product .
- Optimum Amla Legend Lustrous Body Blow Dry Mousse – Oil-infused conditioning for flexible hold with silky texture. ( $6.99)
- Optimum Amla Legend Enchanted Finish Hold + Polishing Spray – Optimum’s first waterless hold + polish spray moisturizes and sets styles while providing timeless hold and lustrous shine. ($6.99)
Look for them in stores now .