Skip to main content
  1. Life
  2. Family & Parenting
  3. Special Needs Kids

Toys R Us Releases 2011 Toy Guide For Differently Abled Kids

See also

For over 20 years, Toys R Us has been putting out a Toy Guide for Differently Abled Kids. This year special-needs advocate Eva Longoria graces the cover as their spokesperson. Longoria, a native of Texas, started her charity Eva's Heroes in 2006. Eva's motivation behind her organization, and her support of Toys R Us, comes from her ovwn experience with a sister who was born with developmental disablities.

More Photos

“Growing up in a tight-knit family and watching my sister face – and overcome – everyday challenges, I came to understand the critical importance of teamwork and socialization in the development of differently-abled individuals,” said Eva Longoria. “The Toys“R”Us Toy Guide for Differently-Abled Kids helps foster inclusive play environments by featuring toys that kids with special needs can enjoy alongside siblings and friends. I’m so honored to appear on the cover and lend my support to Toys“R”Us for this project.”

The Toy Guide has a special key that shows parents, teachers, and loved ones of children with special needs how to shop specifically for that child. The guide also includes safety tips, local resources, and uses children of all abilities in their pages. Using children with special needs in toy advertising is catching on with other businesses as well. For their Back To School 2011 shopping catalog, Target featured a lovely girl with Downs Syndrome.

To see the Toy Guide For Differently Abled Kids, click here.

The guide is also available at local Toys R Us on Cooper in Arlington.

Comments

Advertisement

Life

  • ESPYS party
    Athletes and celebrities hit the red carpet at Body at the ESPYS party
    Today's Buzz
  • Healthy balance
    Keeping a healthy balance is so important for your own well-being
    Camera
    15 Photos
  • Apollo
    NASA observes 45th anniversary of Apollo 11: One giant leap for mankind
    Camera
    14 Photos
  • Unique jewelry
    Nothing catches the eye or completes and outfit like a great piece of jewelry
    Camera
    12 Photos
  • Student Farmworker Alliance
    Student-Farmworker Alliance launches 'Boot the Braids' web site
    Camera
    15 Photos
  • Exercise
    Find out why you should exercise to compliment your diet
    Camera
    10 Photos