Getting a sex change can have dramatic effects as LEGO, the toy manufacturer recently learned when they let their toys get a sex change. Fortunately for the building block toy company, the change was financial windfall according to the Feb. 28 report on the Inquisitr.
By developing a new category of building blocks specifically designed for girls, the company achieved a 25 percent increase in sales. LEGO said on Thursday that the annual sales revenue they reached of $4.2 billion was credited to a sex change for toys.
The privately-held, Denmark-based company rolled out their new line recently called LEGO Friends. It came with a beauty shop, a dream house complete with a pool and mini figures clad in pink. Demand was so high, they couldn’t keep up.
The success has also drawn attacks from those who suggest the new, girly toys promote stereotypical gender roles. One pair of activists has even filed a petition asking LEGO to reverse the toy sex change trend, saying that “Narrow stereotypes associated with pink and blue simply box kids in from an early age.” Stephanie Cole, co-founder of the petition believes kids should have the freedom to choose from a wide range of possibilities.
LEGO stated that not just the toys getting the sex change treatment did well in terms of sales. The LEGO Star Wars and Ninjago lines are still the most popular lines the company has.
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