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Toyota gives new 2014 Prius to East Texas Food Bank

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Almost all vehicle manufacturers have a philanthropic program of some sort or other to provide vehicles to worthy non-profit organizations. Toyota is one of those that seem to make the news a little more often. They call their annual program 100 Cars For Good and as part of that initiative, a vehicle was furnished to the East Texas Food Bank.

Classic Toyota of Tyler was the setting in mid-January for the presentation of a new 2014 Toyota Prius to help fight hunger in East Texas. The car was one of 100 Toyota vehicles that will be given away by the automaker in the next 50 days to 100 different non-profit groups. The 100 Cars For Good is designed to touch lives that need help as well as engage the communities and the public in helping make the award. Toyota seeks 'votes' from the public in the decision making.

The national voting took place in October of 2013 with the program profiling five different finalists each day. Then the public could go to the internet at and let their own voices be known as to which group could probably do the most good and reach the most people with the new vehicles. The top two 'winners' each day received one of five models from Toyota and the runners-up received a $1000 cash grant.

The East Texas Food Bank distributes food to approximately 200 different agencies over a 26-county area. The new Toyota Prius will be used by the organization's team of volunteers and staff members. The Food Bank focuses on child hunger, seniors, mobile pantry, and nutrition.

Scott Reed is the general sales manager of Classic Toyota of Tyler and participated in the presentation. He commented, “Classic Toyota of Tyler is proud to have a role in the 100 Cars for Good program and recognize the East Texas Food Bank for its dedication to fighting hunger, especially in rural areas such as Tyler and the rest of East Texas. The 100 Cars for Good program allows us all to have a role in advancing charities’ work, and we couldn’t be happier to help the East Texas Food Bank into this new Prius.”

“The 100 Cars for Good program elevates nonprofits’ positive impact and is an opportunity for Toyota to demonstrate our commitment to communities across America,” said Michael Rouse, vice president of diversity, philanthropy and community affairs for Toyota Motor Sales, U.S.A. “All 100 of the winners are providing extraordinary and much-needed services, and we thank Classic Toyota of Tyler for its role in delivering East Texas Food Bank’s car to help them with their important work.”