That's an increase of $1,330 over the base price for the 2013 4Runner, a jump of 4 percent, and of $250 (1.4 percent) for the 2013 Tacoma.
The 4Runner, a true SUV with body-on-frame construction, comes in three trim levels. In addition to the SR5 or base model, there is the top-of-the-line Limited 4Runner ($43,400) and a Trail ($37,725) grade for those who are serious about off-road experiences.
Various packages are offered in each grade. Each also is offered with the choice of rear-wheel 4X2 drive, part-time 4X4 mode, or full-time 4X4 with a locking center differential.
All models are equipped with a 4.0-liter V6 engine rated at 270 horsepower and mated with a five-speed automatic transmission.
The Tacoma, which Toyota touts as the best-selling compact truck in America, is offered in several trim versions with the top model listed at $28,285, or just $100 more than the 2013 Tacoma V6 double cab.
Tacoma power trains run from a four-cylinder engine with a five-speed manual transmission to a V6 mated with a five-speed automatic.
Prices do not include destination and delivery charges.
Toyota says both vehicles will begin arriving in dealerships this month.