Toyota announced today limited run special edition models of the Corolla LE and S, which has to be an effort to keep the popular compact sedan viable against incresing competition. While it continues to sell well, the Corolla has become long in the tooth, especially next to fresher models such as the Nissan Sentra, Honda Civic, Hyundai Elantra and Kia Forte. The Corolla is even getting heat from the American brands with such home runs as the Dodge Dart, Ford Focus and Chevrolet Cruze. However the debut of the cab-forward Corolla Furia concept at the 2013 Detroit Auto Show heralds possible direction that the next generation Corolla may take.
The Corolla LE Special Edition features 16-inch alloy wheels, Display Audio with Navigation and Entune™ (three-year subscription), Power and heated Beige leather-trimmed seats, Special Edition floor mats and exterior badging, and a unique Black Currant Metallic exterior color.
The sportier Corolla S Special Edition ups the ante with 17-inch alloy wheels, Display Audio with Navigation and Entune™, Sport fabric seats coordinated with a unique Hot Lava exterior color, and Special Edition floor mats and exterior badging.
A total of 7,500 special edition Corolla models (2,250 LE and 5,250 S) are scheduled to be built during a brief two-month period at Toyota Motor Manufacturing Canada (TMMC). Each model will be offered at the same MSRP of $20,550 (pricing excludes the Delivery, Processing, and Handling (DPH) fee of $795).
These special edition Corollas are scheduled to arrive at dealerships in late April.
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