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Totino’s “Learn a Ton When School is Fun” Sweepstakes awards $100,000 to schools

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Parents believe fun sparks academic success;Totino’s offers support with One Million Box Tops Giveaway

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Totino’s “Learn a Ton When School is Fun” Sweepstakes Awards $100,000 to Four Lucky Schools

Video of Totino's "Fun-Atics"

Totino "Fun-Atics" Slide Show

Totino's is not only a wonderful, delicious afterschool or anytime snack for kids (and adults!) but is also responsible for helping us supply our schools with fun, educational resources for our children; the leaders of tomorrow. Yes, school is a serious subject; kids, however, are not, and to keep their attention, it is of ultimate necessity to provide variety and motivation in our learning arenas. Totino's has developed a program to help us do just that. We take our hats off to you for all your efforts, Totino's.

The point of fun in school providing fruitful results was further proven when a survey*, conducted in 2011 of men and women with school aged children living in their households, revealed that ninety-three percent of parents believe their kids perform better in class when they’re having fun, but thirty-two percent don’t feel their kids’ schools prioritize fun during the school day. Towards that end, during this school year Totino’s is advocating learning through fun with its “Learn a Ton When School is Fun” sweepstakes. The sweepstakes will award four lucky schools $25,000 each in the form of 250,000 Bonus Box Tops for Education (BTFE).

"We see the correlation between fun and learning every day through our in-school tutoring programs and sponsored field trips," said Gerald Richards, CEO of 826 National – a nationally-recognized nonprofit whose model encourages collaboration and creativity in the learning process – and spokesperson for Totino’s. “826 National and Totino’s share the goal of helping to make America’s schools and the learning process more engaging. Programs like Box Tops for Education can help bring a lot of excitement into schools and 826 National is thrilled to join in this effort."

Totino’s is giving away one million Bonus Box Tops this school year through the Box Tops for Education program, with its “Learn a Ton When School is Fun” sweepstakes by bringing four fun projects to life across the United States. So far, BTFE has helped our schools earn more than $400 million in funding since it was founded in 1996 and through the Totino sweepstakes, and the support continues.

Today through October 3, 2011, consumers can visit www.BTFE.com/Totinos to enter daily for the chance to win 500,000 Bonus Box Tops, the equivalent of $25,000, for the school of their choice. When the schools return to session in early 2012, the program will resume with a re-launch of the sweepstakes to award the remaining 500,000 Bonus Box Tops to two more schools.

In the spirit of “Learn a Ton When School is Fun”, Totino encourages winners to use their funds to support the enrichment of school activities such as music and art programs, afterschool activities and field trips. To motivate us even further, Totino’s will be offering double Box Tops on specially marked packages of Totino’s Pizza Rolls and Party Pizza products.

To inspire others to participate in the “Learn a Ton When School is Fun” sweepstakes, Totino’s is sharing stories of 10 Totino’s “Fun-Atics” – people who are dedicated to making school more fun for the children.

JanaLe Fox and Shanda Larson, Totino’s Fun-Atics and Box Tops Coordinators, agree with the importance of making school fun for kids. JanaLe, from Thatcher Elementary School in Preston, Idaho, explains: “My kids’ school has raised more than $6,000 for PE equipment and new books for the library through Box Tops for Education. In my opinion, kids benefit from physical activity during the day - when they return to the classroom after being active, they’re able to focus better and are more engaged in their studies.” Shanda, from Sunburst Elementary in Glendale, Arizona, uses her school’s Box Tops in a different way. “We use our Box Tops to fund field trips. I really believe hands-on learning is crucial for kids’ development.”

For more BTFE Coordinator stories, visit facebook.com/BoxTopsforEducation. For more information on the Totino’s “Learn a Ton When School is Fun” sweepstakes, including the official rules, visit www.BTFE.com/Totinos. To find out more about Totino’s initiatives and product offerings, visit www.Totinos.com. To learn more about Box Tops for Education or to register a school visit www.BTFE.com.

Video of Janale Fox; Totino "Fun-Atic"

See videos of all ten Totino "Fun-Atics"

"Fun-Atics" Slide Show

* Survey Methodology:

The referenced survey was an online survey conducted by Opinion Research Corporation International between June 27-29, 2011, among a sample of 187 men and women 18 years of age and older with the presence of school-age children in the household (children 7-17).

About Totino’s and General Mills

Totino's® Pizza Rolls® snacks and Totino's® Party Pizza® are America's number one selling frozen hot snack and pizza. Totino's and Pizza Rolls are brands of General Mills. General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 net sales of US$14.9 billion. Log on to www.generalmills.comfor company information. For Totino's information, visit www.totinos.com.

About 826 National

826 National is a nonprofit tutoring, writing, and publishing organization with locations in eight cities across the country. Our goal is to assist students ages six to eighteen with their writing skills, and to help teachers get their classes excited about writing. Our work is based on the understanding that great leaps in learning can happen with one-on-one attention, and that strong writing skills are fundamental to future success. With more than 4,700 active volunteers nationwide, 826 centers have supported more than 24,000 students.

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