Continuing the latest trend of big designers launching their beauty line, Tory Burch is all set to launch her own beauty and fragrance line this September. In an exclusive interview to WWD, Tory Burch revealed her plans about the new line. To create her ﬁrst fragrance Burch’s started with vetiver- her late father, Buddy Robinson's favorite scent. “That’s one of my greatest memories of him — every day he was perfectly dressed and had a great scent,” Tory told WWD. For thelaunch of the fragrance, Tory is teaming up with Estée Lauder. For Lauder, Burch is the latest designer to be added to Lauder’s Aramis and Designer Fragrances division. The scent has the floral as well fruity notes of grapefruit, pink pepper, cassis, mandarin and neroli, peony, mimosa, jasmine, tuberose, with the dry down is of vetiver, cedarwood, sandalwood and white musk. Eau de parfum will be offered in three sizes: 1 oz. for $62, 1.7 oz. for $82 and 3.4 oz. for $110. Burch is also doing a solid perfume inside a pendant on a signature Burch chain, which will retail for $150. The glass bottle is capped with a gold topper accented in the brand’s signature orange. The cosmetics line includes a $32 lipstick in Pas du Tout, a pink-nude which is the designer’s signature shade (and the name was a favorite line of her father’s); a rosy pink lip and cheek tint, $38; a bronzer blush palette, $48, and a retractable face brush, $48.
Packaging for Tory Burch beauty products is also brand's signature orange with gold fretwork. The bath and body line, which includes a 6.5-oz. body cream, $80; a 7.6-oz. body lotion, $50; a 8.5-oz. bath and shower gel, $50 and an 11-oz. candle, $60, is packaged in very pale pink with Burch’s logo in gold. The products are scheduled for a Sept. 26 launch, after an online presale beginning Sept. 6. The fragrance and bath items will be sold at 31 Bloomingdale’s doors, nine Holt Renfrew locations, Tory Burch’s 85 boutiques and toryburch.com only. The color cosmetics will be available only at Burch’s boutiques and on her Web site.
Given a loyal fan following of Tory's bag and shoes, it is safe to say that her beauty line will be received with enthusiasm.