Tornado season 2013 is right around the corner, so The Weather Channel is focusing on one of nature’s most dangerous and deadly forces this week. Beginning on March 4, TWC will air Tornado Safety Week, a combined TV and online effort to help viewers stay safe and informed during tornado season, a highly unpredictable time of the year.
Special segments include the latest safety and survival tips, information on advances in forecasting and alert technology from top officials at the National Oceanic and Atmospheric Administration (NOAA) and the Federal Emergency Management Agency (FEMA), as well as reports from The Weather Channel’s team of meteorologists.
When a tornado strikes, The Weather Channel is always on hand to report on its damages. TWC meteorologists report live on location to help viewers learn valuable tips about safety, preparedness and the importance of staying informed of changing weather conditions, especially in the volatile springtime.
TWC's live coverage during Tornado Safety Week will include numerous segments throughout each day. Highlights include:
- Joint Live Interview with Top Officials: FEMA Administrator Craig Fugate will discuss the organization’s emergency kit and new wireless alerts. NOAA Deputy Director Laura Furgione will discuss how to develop a plan and provide instructions for how to use a NOAA weather radio.
- New Forecasting and Preparedness Tools: The National Weather Service (NWS) has new tools for 2013 to help forecasters more accurately track, assess and warn the public of severe weather. Dr. Kathryn Sullivan, assistant secretary of commerce for environmental observation & prediction and NOAA deputy administrator, will discuss the new dual-polarization radar – the most important enhancement to the nation’s weather radar network since Doppler was introduced in the early 1990s.
- New Tornado App: TWC partner, the American Red Cross, will debut its new tornado app live, available Monday, March 4, on iTunes and Google Play on The Weather Channel.
- Forbes’ Tornado Tips: Tornado expert and TOR:CON creator Dr. Greg Forbes gives personal advice on how to stay safe during a tornadic event.
- Develop a Family Plan: Meteorologist Maria LaRosa takes viewers behind the scenes as she develops a tornado plan for her family.
Tornado Survival Week airs March 4-8 on The Weather Channel.
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