Who says you have to attend fashion week to enjoy it. Here are some of the top ways you can take part in fashion week without leaving town.
New York Fashion Week Live Streams- IMG Fashion and Rightster partners tp present first time ever live streams of every runway show from Mercedes-Benz Fashion Week at Lincoln Center, as well as video on-demand content available for all shows and presentations, for fashion enthusiasts everywhere. The live streams available on newyork.mbfashionweek.com and facebook.com/mbfashionweek, giving fans worldwide a front row seat to fashions most beloved designers' shows.
Integrated social media content-Palo Alto’s BumeBox makes it possible for designers to present live runway shows on their own websites alongside social media communications, store links, and customized content in a branded environment. This is gives designers control over the look and feel of the page airing their live stream in a way third party websites do not, BumeBox’s technology is also a boon for viewers seeking simultaneous, one-click-away access not only to a label’s online store, but also to Twitter updates, Instagram photos, and Pinterest pins created by designers and show guests the very moment the models saunter down the runway.
Web-based meetup's/how to's -fashion startup Lyst plans to host a Google+ Hangout, which allows invited guests who submit questions deemed worthy enough to warrant attendance to converse with Industry insiders. It will also includes web based how to's so you can learn how to get hot looks right off the runway. open to anyone with a web cam, the hour-long meetups promise how-tos for at-home skin detoxes, skincare products, and lip balm, among others, and take place on educational web cam platform PowHow.
Smartphone images/apps- become part of Fashion Week, regardless of your location. Snap an Instagram pic and tag it with #amexfashion, and it could very well end up displayed alongside the street style shots of well-known fashion photographer, illustrator, and blogger Garance Doré on one of three interactive, 10-foot “Instagram Towers” set up by American Express at Lincoln Center. Each day, Doré will select approximately 150 images to appear on touchscreens whose image streams guests can pause, and scroll forward and back with their fingers. The Hipstamatic app is also beckoning smartphone photogs to submit images taken with its recently released WMag FreePak in the name of New York Fashion Week.
Shop fashion week- Online pop up shops allows you to Shop Fashion Week collections directly from the runway by way of a brand’s website, social media, or interactive videos has yet to be fully realized or broadly adopted, but there are signs that fashion is continuing the experiment.
Industry Insider-Fashion advice, street style, and behind-the-scenes Fashion Week coverage are among the programming on tap this week and next on newly launched Style Coalition TV, a web video series hosted by fashion bloggers Dianna Baros of The Budget Babe, Julia Dinardo of Fashion Pulse Daily, and others from the Style Coalition’s member network. Also check out sites like Backstage Pass, a microsite created by Spin.com and Refinery29. Along with celebrity correspondents MNDR and Whitney Port delivering Fashion Week missives, the site also aims to put the spotlight on music’s role in fashion by publishing playlists of the top tunes heard on the runways.
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