Social media marketing continues to become an increasingly important aspect in a business’s marketing strategy. In fact in 2014, marketing teams will spend $135 billion on new digital marketing collateral. Creating a social media strategy and continuing social media management can be a time consuming and difficult task to do it correctly. With the help of social media tools your social media efforts can excel. Whether it be social media monitoring, a tactic used to identify, predict and respond to consumer behavior, social listening to your customers, competitors and industry these social media marketing tools with help guide and create your social media strategy and management. There are countless tools out there, offering many ways to analyze, content curate, measure, manage and create reports about your engagement efforts.
With an endless list of social media tools out there today, it may be difficult to find what tools are the most useful for your efforts, here are my picks for some of the best social media marketing tools:
Buffer – social media publishing plus powerful analytics
Buffer is a social media tool that allows you to easily bookmark and schedule social posts on Twitter, Facebook, LinkedIn, Google+ and App.net from any browser or mobile device. The tool also provides built-in analytics to help you understand why certain posts gain more engagement or reach, and the best times to post content based on your audience.
Bitly – tracking and analyzing tool
Bitly is a great tool for shortening links and for tracking links. Save, search and organize all your links from around the web. This is one of my favorite social media tools, it is very necessary.
Social Mention – listening and monitoring tool, content curating
Social Mention is free, real-time social media search and analysis. You can view social media alerts (similar to Google Alerts but for social media only) of your brand, company, CEO, marketing campaign, developing news story or a competitor. This tool analyses data in more depth and measures influence with 4 categories: Strength, Sentiment, Passion and Reach.
Scoop.It - content curation
Scoop.it is a social media tool that allows you to create a web page to share content you find interesting. Scoop.It allows you to search content from your favorite topics. You can also share your discovered content to your social networks or blogs.
StumbleUpon - social bookmarking site
It’s a search engine and bookmarking site all in one. One of the best benefits of using StumbleUpon is the fact its great for strengthening the reach and visibility of your blog posts.
TweetReach monitors how far your tweets travel, as TweetReach measures the actual impact and implications of social media discussions. It is a good way of finding out who are your most influential followers, implicitly guiding you towards the right people you should be targeting when aiming to share and promote online content.
Mention – monitor brand presence
Mention monitors your brand's presence across the web. It includes mentions of your brand or keywords you want to monitor on social networks, forums, blogs and more. Mention also includes social features that allow you to respond to mentions of your brand and to share industry news that you find.
Feedly - Content discovery
Finding great content to share with your audience is easy with Feedly. Not only can you subscribe to RSS feeds to keep on top of industry blogs or news sites, you can also use Feedly to discover new content related to your topics of interest.
Twitter Counter – track Twitter progress
It can be easy to lose track of how your Twitter account is growing; that's where Twitter Counter comes in. It's a free service that tracks changes in your follower count and predicts future growth over time. Twitter Counter can be useful in understanding how quickly your number of followers is growing, and using that information to make decisions about the content
Facebook’s built-in tool provides Facebook Page owners with metrics around their content. Helps you understand and analyze trends within user growth and demographics.
Get email updates of the latest relevant Google results (Web, news, etc.) based on your queries.
Klout – measuring and analytics tool
A tool that finds the influencers in your audience so you can target and empower them to become advocates for your brand. Klout measures influence through engagement.
Tagboard – monitoring tool, content curation
Tagboard lets you monitor conversations that revolve around a specific hashtag across multiple social media networks.
These were just a few of my favorite social media tools, there’s plenty more out there. What are some of the social media marketing tools you use?