On August 1 in New York City, several intimate apparel/lingerie companies were awarded with top honors at the Best of Intima Awards put on by Intima magazine, an international lingerie magazine published in 10 countries.
Nearly 20 premium and international brands, including Wacoal, Hanky Panky, Cosabella, Panache, Claire Pettibone, Natori, Empreinte, Carol Malony, La Perla, and Chantelle, comprise the Best Shop Awards jury. This group of high-end lingerie brands is responsible for nominating and selecting lingerie stores it considers award-worthy.
Among the winners were five boutiques from the 151 nominees. The award criteria is set to not include sales volume or market size, making it equal for small and larger retails alike.
Now onto the winners.
The five main category winners include:
- Best Concept Store: Whispers Home, Dayton, OH for their distinct design theme.
- Best European Flair Boutique: Purmission, Santa Barbara, CA, for their continental flair and emphasis on glamour and romance.
- Best Reference Shop: Pampered Passions Fine Lingerie, Englewood, CO, for their exceptional customer service, selection and loyalty.
- Best Personal Touch Shop: Sugar Cookies, NYC, for their uniqueness, personal style and vision.
- Best of Intima Choice Award: The Pink Slip, NYC
Additional special recognition prizes went to:
- Best E-Store: Bare Necessities
- Best Shop Design: Beneath The Gown, Clinton, CT
- Best Customer Service: Complements, Bridgehampton, NY
- Best Shop Story: Jay Ann Intimates, Huntingdon Valley, PA
Congrats to all nominees and award winners!
To learn more about the Intima Best Shop Awards at www.BestShopAwards.org.
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