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Top Flavors and Food Trends for 2014 and Beyond

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In a report, developed annually by McCormick experts around the world, five top food trends and more than a dozen emerging flavors are predicted to impact the way we eat in the coming years.

"People everywhere are beginning to show a growing appreciation for chilies from around the globe, not only for their heat, but for the unique flavour they add to our favourite dishes", says Michael Cloutier, Executive Corporate Chef of McCormick Canada. "In Canada, we are seeing a much greater variety of chilies in homes and on menus than ever before, from milder, flavourful kinds such as the Mexican Guajillo chili pepper to the more assertive Chinese Tien Tsin hot Sichuan chili pepper. We're also exploring different ways to enjoy them, from smoked chili oils, to pickled, and even candied."

These emerging trends and flavors highlighted in the McCormick Flavor Forecast 2014 offer a taste of what's next on the global menu:


  1. Chilies Obsession: Food lovers everywhere are seeking out their next big chili thrill.
  2. Modern Masala: Indian food is finally having its moment, breaking free of its traditional confines with modern interpretations.
  3. Clever Compact Cooking: Proving that big flavours can come from small spaces, cooks in urban kitchens are making the most of what's available.
  4. Mexican World Tour: Mexican flavours are making their way around the globe, with people everywhere discovering new aspects of this bright, casual cuisine.
  5. Charmed by Brazil: The world's attraction to Brazilian cuisine is heating up, thanks to its seductive mix of global and native influences.


  1. Aji Amarillo: A hot Peruvian yellow chili with bold, fruity flavour.
  2. Kashmiri Masala: An often homemade blend of spices from northern India featuring cumin, cardamom, cinnamon, black pepper, cloves and ginger.
  3. Tea: Not just for sipping anymore, this natural ingredient is making its way into rubs, broths and marinades.
  4. Chamoy Sauce: A unique Mexican condiment—made from apricot, lime, chilies and spices—just beginning to gain a following in North America.
  5. Cassava Flour: Also known as manioc or tapioca flour, this gluten-free alternative is a Brazilian staple prized for its versatility.

Visit for 12 more flavours to watch in 2014 and beyond.


The McCormick Flavour Forecast 2014: 125th Global Anniversary Edition launched with McCormick's Flavour of Together program. As part of a yearlong effort, 125 flavour ambassadors from North America are bringing the insights to life online at

Additionally, McCormick is inviting consumers to share their own stories about connecting with others over flavour. For every story shared on any McCormick website or social channel, McCormick will donate $1, up to $1.25 million, to United Way to help feed those in need.


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