The fashion industry itself often plans and heavily influences what the future styles or trends would be for the next season. (Davis, 1992). Who or what is the fashion industry? “What defines the fashion industry is largely based on the functions of the individuals who comprise it—designers, stores, factory workers, seamstresses, tailors, technically skilled embroiderers, the press, publicists, salespersons (or "garmentos"), fit models, runway models, couture models, textile manufacturers, pattern makers, and sketch artists. In simplest terms, the fashion industry could be described as the business of making clothes…” (Wilson, 2005). However, one could see that the stakeholders or the clients being served by the designers were often in a sub list from the equation. Clothing from Europe and early America was very expensive to produce and transport. So, many in the fashion industry had to plan carefully and try to decide which styles or trends people would prefer or like ahead of the season. This “guessing” in order to reduce risk often left a small margin of error for after all the needs of those wearing the styles are the ones that needed to be met. Today, thanks to better transportation and ready to wear garments it is more affordable to bring great fashion to the consumer. For back to school styles many designers go by what kids will be actively doing before and after school as new generations emerge and often think of comfort. Kids are developing so comfort and eye catching colors usually come into play. The age of computers has made its way into classrooms and jeans everyday may not be as comfortable when sitting for a longer time.
Parents, designers and educational adults’ insights have brought back to the classroom environment, comfortable uniforms or styles made of softer fabrics and clothing that are not just trendy but practical as well. Kids just don’t look great but are also very comfortable and this is important for today’s active families. Thanks to the collaboration between parents, school officials and designers some of the top trends this year for back to school have been:
- Comfortable uniforms in soft fabrics that are great while sitting
- Easy to handle soft fabric hats such as French style berets that easily fit in a back pack.
- Mixed and match combinations in bold colors that go well together
- Lace fabrics in skirts, dresses and accessories for girls accentuating classic grace
Wilson, E. (2005). Fashion Industry. In V. Steele (Ed.), Encyclopedia of Clothing and Fashion (Vol. 2, pp. 50-52). Detroit: Charles Scribner's Sons.