1 Everyone loves pumpkin – Whether you put some flavoring in a milkshake, coffee, donuts, or a mutant salad, it's an instant classic. People feel contented and ready to compromise once they're feasting on seasonal flavoring.
2 Innovation is sometimes healthy, sometimes destructive – New is not always better: it can destroy loyalty. On the other hand, stagnation and decline sneaks in when the company is not staying current with demands and interests
3 Value is king – People vote through their wallets – in government and food. The quality of the service/ product has to match with the cost, otherwise it will go belly up. Don't charge $15 for frozen nuggets.
4 The customer is always right – Fast food keeps close tabs on the interests and wishes of its consumer base. It looks at what other companies are doing and copies them. They prize profits, but know that it's unsustainable without customer satisfaction.
5 The global brand is always in view – Companies care about how they are being perceived and paid on a global level. Granted, government taxpayers are mostly from one country, but industry is increasingly global.
6 Local control is prioritized – Franchisees, or local owners, are given a high level of freedom within the parameters of uniform corporate standards. That way they can adjust with flexibility to their own markets, and thus maximize their specific, localized appeal.
7 Speed and efficiency are its bywords – A pipe dream, as far as government application. Speed coordinates and drives efficiency. If only it mattered elsewhere.