When it comes down to SEO mistakes, many business websites are unaware that they are potentially harming their websites ranking potential with things that can be easily rectified.
In this article i'm going to list the top 5 most deadly SEO mistakes that you, or your search engine optimization expert can quickly fix to get you back on your game for ranking online.
1. Content is king.
I'm sure that the majority of you know this already. However, it still amazes me when I evaluate a websites content to see what may be causing problems and find horribly structured content. Be sure to focus on the topic at hand and make sure to engage your readers. If you're offering valuable information to readers, they are likely to return for more of your content, not to mention the possibility of others linking to your content. Here is a useful link on SEO Copywriting.
2. Make use of page titles and URL strings.
It's surprising to see websites still using basic titles for their pages. Don't get me wrong, if you're using the title tag in your web pages to actively name you pages, thats a good step. It lets visitors and search engines know what page they are viewing, but it's not the best way to optimize your pages. Take a look at this Tampa Dentist for example. You can see that within their page title tag they are making use of popular search terms and are using related words within their web address. Where as this website uses only a minimal choice of words for their title.
Search engines typically display up to 160 characters that are uses in your title tag. Though it's not a dramatic ranking factor, It's important to make use of this space, so don't neglect it.
3. Overusing Keywords.
Obviously you want to use the keywords or search terms in your website copy that you're looking to rank for. This indicates to search engines that the page is relevant to what someone is searching for and plays a nice role on ranking factors. The problem is, finding a fine line between just enough use of your keyword, too few iterations, or too many. Typically, it's good practice to maintain about a 5% usage for your keywords or phrases. Any more and it could be considered "Keyword stuffing", too few and it's not relevant content anymore. Sure, keyword usage isn't a drastic ranking factor, but your website relevance to online searches is! you can find out what percentage of keywords crop up on your site by using a keyword density tool.
4. Neglecting anchor text.
Anchor text is pretty important, if you have text that links to another page within the body of your website, make sure to use corresponding anchor text. Let's say your copy is all about SEO and you place in a text link saying "click here" that links to some SEO services page. It would be more beneficial to create that anchor text around a relevant word or phrase relating to the linked page. For example Tampa SEO Services lends itself better than just the words "click here" and lets a visitor know that the link will most likely take them to a relevant page. Search engines pick up on the little things like this and help determine how relevant your anchor text is, so if you're using something unrelated now may be a good time to reevaluate your on site SEO.
5. Backlinks and outbound links.
Most importantly, websites that link back you your site with backlinks can either make or brake your SEO efforts. A backlink is like an online referral to your website from another. The use of Anchor Text is important, as it needs to be relevant, but you shouldn't go spamming blog posts or online forums to build a ton of these links. Writing a guest article, or replying to blog posts with relevant content is a much better approach. Just be careful on how and what you link from other websites.
Outbound links are drastically underestimated with regards to SEO. If you're creating content and think it's worth linking or referencing a reader or visitor to valuable information, link to it! First and format, your're creating a bckling for someone else, and secondly you're sharing link juice with other websites. Search engines love websites that share link juice. Again, just don't go spamming these things all over the place, you WILL do more harm than good to your website and others.