One tradition that has never died – but has definitely changed – through the years is the age-old tradition of the “tooth fairy” putting money under a child’s pillow when the fallen-out tooth is placed under the child’s pillow at night. According to a report in the Huffington Post on Friday, the tradition has become a financial meter of sorts for economists – as well as a measure for parents to follow if they hope to keep up with the Joneses.
Data accumulated via a new survey by Visa Incorporated – the internationally-known payment processor – claims that the average amount of money given to a child for his lost tooth by the “tooth fairy” is now $3.70. Just a year ago, it was $3 per tooth – which is a huge increase of 23 percent. If one looks back at the data for two years running, it is a 42 percent increase over 2011’s giving of just $2.60 per tooth – on the average. Visa conducted the latest survey by contacting 3,000 “tooth fairies” in July.
Besides a flimsy assumption that the economy is improving, experts in the field of consumer psychology and child psychology say that parents don’t want their kids to feel dissed when they compare - what the “tooth fairy” gave them - with other kids. After all, a kid will wonder why his tooth is only worth $3, when the neighbor kid's tooth was worth $5. Doesn’t make a kid feel very good – and the “tooth fairy” may have some explaining to do when confronted by a teary-eyed kid about the subject.